Why we do what we do?

When we started this company, we saw a huge gap in the financial tools available for small business owners. There are amazing resources for large corporations and great tools for managing personal finances, but when it comes to small business management, the options are either too complicated or don’t actually help in the ways that matter most. Many tools are too robust for a small business owner to use effectively without extensive training, and even then, they often fail to provide real solutions.

One of the biggest challenges small business owners face is missing out on strategic tax savings and making tax filings that actually help them, not just check a box. It’s also tough to find someone who understands their business, their unique challenges, and how to maximize their financial growth. That’s why we created this company—to offer a solution that genuinely helps small business owners. Our goal is to take the burden of financial education off your shoulders so you can focus on what got you here: running your business.

Initially, we set out to empower creators and artists, but as we saw the impact, we realized that our solution could help anyone who's building their own path. We want to lift up the people contributing to our workforce in a creative way, helping them achieve success that might otherwise feel unattainable.

The reality is, wealthy individuals and large corporations have teams of experts helping them manage their finances, giving them the clarity they need to grow and make smarter financial decisions. But for small business owners, accessing a team like that has been financially out of reach. We’ve made it our mission to change that.

As we grow and scale, we’re committed to keeping our price points affordable so every small business owner can access the tools they need—whether it’s saving money on taxes, optimizing their filings, or getting the strategic support they deserve. This tool was built by someone who’s been in your shoes—someone who understands exactly where you are and knows what you need to succeed.

LET'S GROW TOGETHER!